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Unlocking peak performance and the power of data analytics in modern athletics

AW promotion. Athletics is evolving at a rapid pace, with technology and data analytics now at the heart of elite […]
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New genetic testing requirements in full effect for the 2025 World Athletics Championships

World Athletics has announced a number of changes to various rules and regulations ahead of the 2025 World Athletics Championships. […]
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Beyond the game: how elite athletes take care of business to stay on top

In collaboration with All Sport Insurance When we think of elite athletes, we often picture peak physical performance, PBs, SBs […]
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Gene tests introduced in women’s athletics as new rules take effect

A new rule requiring all female athletes in world ranking competitions to undergo a one-time genetic test has come into […]
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How sportspeople inspire the rest of us

AW promotion Star athletes have an influence on our lives whether we like it or not. Whether it’s endorsing items […]
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The mental side of middle-distance running

AW promotion In elite athletics, physical ability may be what gets you to the start line—but it’s often the mental […]
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How data analytics shapes the future of endurance running

AW Promotion Endurance running has always demanded a blend of physical prowess, tactical intelligence, and mental resilience. In recent years, […]
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How data analytics is revolutionising marathon pacing strategies

AW Promotion In the world of distance running, marathon pacing has always been a blend of art and science. But […]
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What training principles can distance runners learn from other sports?

Distance running is a very demanding sport that requires a lot of dedication, sacrifices, and training. Many athletes tend to […]
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How athletes can spend their time to relax and recharge

AW promotion High-performance sport demands full commitment mentally, physically and emotionally. But recovery is just as important as training. So […]
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Lace up your running shoes and head to the United Arab Emirates

The Middle East country stages the highly recommended Dubai Marathon and Rak Half-Marathon early in the new year Planning your […]
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Great North Run 2025: Eilish McColgan’s comeback and the road ahead for UK racing

AW promotion When the 2025 Great North Run kicks off this September, all eyes will be on Eilish McColgan. After […]
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