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Readers Survey 2026

AW About AW magazine Readers Survey 2026

Supported by

Welcome to the AW Readers Survey 2026!

We’d love to hear your views on how you follow AW and what you’d like to see from us in the future. Everyone who completes the survey will be entered into a entered into a prize draw to win £100 of Start Fitness vouchers, kindly supported by Start Fitness. Thank you for your time, as your feedback will help shape the future of AW. Closing date is November 30 and prize draw winners will be notified via email.

How do you follow AW

A1 Which of the following are your top 2 most regular ways to follow AW? *Multiple choice (max 2)Print magazineDigital magazineWebsite (athleticsweekly.com)Social MediaVideo (e.g. YouTube, interviews)PodcastEmail newsletterNever heard of AW until now

A2 How did you first discover AW? *Single choiceThrough a club, coach or friendIn a shop or newsagentThrough a Google searchThrough social mediaThrough a videoAt an eventThrough parkrun or a running groupOther

Magazine

B1 How often do you read AW magazine (print and/or digital)? *Single choiceEvery issueMost issuesOcasionallyMainly around major events (e.g. Olympics, World Championships)I used to read it but no longer doI have never read the magazine

B2 How do you usually get the magazine? *Single choiceI have a print subscriptionI have a digital subscriptionI have a print and digital subscriptionI buy it in a shopI read someone else's copy (friend, club, library)Other

B3 How long have you been an AW magazine reader? *Single choiceMore than 10 years5 to 10 years1 to 5 yearsLess than one yearUsed to but no longer

B4 Since AW became a monthly magazine in 2020, has the way you read it changed? *Single choiceI read it moreNo changeI read it lessI stopped buying it and follow AW online insteadI only started reading after it went monthlyDon't read it at all

B5 Which are your favourite 3 sections of the magazine? *Multiple choice (max 3)NewsOpinionFixtures listingsResultsEvents coverageMy greatest raceRising StarsGeneral featuresAthlete interviewsViews from readersPhoto specialsNostalgia/historial featuresClub/grassroots news/featuresInternational/elite featuresHow they trainCoaching conversationsShoe reviewsQ&A with coaches/expertsA lap with..

B6 Overall, how satisfied are you with the magazine? *Please move the slider between 1 - 5

Online, social and video

C1 Where do you most often first come across AW content online? *Single choiceathleticsweekly.comEmail newsletterFacebookInstagramX (formerly Twitter)YouTubeTikTokSearch engine (e.g. Google)Other

C2 How often do you visit athleticsweekly.com? *Single choiceSeveral times a dayDailyWeeklyMonthlyOnce or twice a yearNever

C3 How often do you engage with AW on social media (read, watch, like or share)? *Single choiceSeveral times a dayDailyWeeklyMonthlyOnce or twice a yearNever

C4 Which social platforms do you use regularly for athletics news? *Multiple choicesFacebookInstagramx (formerly Twitter)You TubeThreadsStravaWhatsApp or Telegram groupsRedditNone

C5 What do you most enjoy about AW online? (top 3) *Multiple choice (max 3)Latest newsEvent reports and live coverageEvent previewsResultsVideo interviewsRace and event highlightsBlogs, opinion and featuresCoaching advice and training tipsProduct and shoe reviewsPhoto galleriesStatistics and rankingsPodcastsEmail newsletterCompetitionsForum

C6 How often do you watch AW video content (e.g. athlete interviews)? *Single choiceMost daysWeeklyMonthlyRarelyNeverI didn't know AW made video

C7 Which types of AW video do you find most interesting? (up to 3) *Multiple choice (max 3)Athlete interviewsRace and event highlightsBehind the scenes at eventsPress conference clipsTraining tips and coaching explainersShoe and kit reviewsAnalysis and panel discussionsShort clips (Reels, TikTok, Shorts)Live streamsI don't watch AW video

C8 Where do you usually watch AW video? *Multiple choicesYouTubeathleticsweekly.comFacebookInstagramTikTokX (formerly Twitter)Other

C10 How do you follow major championships and big meetings (e.g. Olympics, World Championships, Diamond League)? *Multiple choicesLive TVOnline streamingAW live coverage or live blogSocial mediaVideo highlightsReading about it afterwards (online)Reading about it afterwards (magazine)PodcastsAttending in personI don't follow themA combination of several

C11 Do you receive the AW email newsletter? *Single choiceYes, and I read it most timesYes, but I read it occasionallyYes, but I rarely open itNo, but I would like toNo, not interestedI didn't know AW had a newsletter

Paying for AW

D1 Would you pay for a digital subscription to AW (e.g. exclusive features and interviews, full archive, ad-free reading)? *Single choiceYes, definitelyProbablyNot sureProbably notNo

D3 Which of these would make you more likely to subscribe? *Multiple choicesExclusive interviews and featuresFull archive of past issuesAd-free readingMagazine (print or digital) includedLive event coverageMember discounts and offersEarly access to storiesOther

Other Media

E1 Apart from AW, which athletics/running magazines do you buy regularly? *Multiple choicesRunner's WorldWomen's RunningTrack & Field News220 TriathlonLike the WindNoneOther

E2 Apart from AW, which athletics/running websites, apps and channels do you use? *Multiple choicesRunner's WorldLetsrunCitius MagPower of 10parkrunStravaWorld AthleticsBritish AthleticsEngland Athletics (or another home nation)RunBritainBBC Sport athleticsYouTube channels or podcastsOther athletics blogs or sitesNoneOther

You and athletics

F1 Are you...? (tick all that apply) *Multiple choicesClub competitorRecreational runnerCoachParent of an athleteSpectator or supporterOfficial or volunteerClub or event organiserJournalist, photographer or other mediaNone of these

F2 Which areas of athletics interest you most? (up to 3) *Multiple choice (max 3)Sprints and hurdlesMiddle distanceDistance/endurance runningCross countryRoad runningTrail, ultra and mountain runningJumpsThrowsCombined eventsRace walkingPara athleticsMasters athleticsAll events

F3 In the last 12 months, have you attended a live athletics event as a spectator? *Multiple choicesYes, a major international event (e.g. Diamond League, World or Olympic)Yes, a UK national or league meetingYes, a club or local eventNo

About you

H1 What is your gender? *Single choiceMaleFemaleNon-binaryPrefer to self-describePrefer not to say

H2 Which age range are you in? *Single choiceUnder 1818 to 2425 to 3435 to 4445 to 5455 to 6465 to 7475 or overPrefer not to say

H3 Do you have children? *Single choiceNo childrenChildren living at homeChildren no longer living at homePrefer not to say

H4 What is your current occupation? *Single choiceQualified professionalSenior managerGeneral managerOffice or shop workerNon-office/otherSelf-employed or business ownerFull-time athleteStudentRetiredNot currently workingPrefer not to sayOther

H6 Where are you based? *Single choiceNorth of EnglandMidlands and East AngliaLondon and South EastSouth WestWalesScotlandNorthern IrelandRepublic of IrelandRest of EuropeNorth AmericaAustralia and New ZealandRest of world

Feedback and follow-up

I1 On a scale of 0 to 10, how likely are you to recommend AW to a friend or fellow athletics fan? *

I2 What could we do to make AW magazine better?

I3 What could we do to make the AW website better?

I4 What could we do better with video, social media and podcasts?

I5 Email AddressEnter your email address if you would like to enter the prize draw or hear about the results

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AW is the UK’s No.1 website, magazine and social media hub for road racing, track and field, cross country, walks, trail running, fell running, mountain running and ultra running, avidly followed by runners, athletes and fans alike.