Animals have taken centre stage in the All Runners are Beautiful campaign

RunCzech, renowned for organising world-class running events in the heart of Europe, is set for its milestone 30th season in business with ambitious plans for 2024.

This year they are expecting over 100,000 participants across its many events, including expanding the Prague Half Marathon's capacity to 15,500 runners due to overwhelming demand. It looks likely that  this weekend it will be sold out. President Carlo Capalbo notes a resurgence in the interest in running, which signifies the importance of movement for individuals' lives. Notable achievements from last year's races include setting new records and attracting a more diverse and international audience. For 2024, RunCzech aims to continue to make running more appealing to all by introducing innovations; like starting the Prague Half Marathon at an easy to access start and finish area at Bubenském nábřeží, taking runners along the Vltava River, and passing some of the most beautiful Prague attractions.

The Prague Half Marathon, as a part of SuperHalfs events, attracts many nationalities to the city, with 1000 runners from the UK participating this year. Also, some of the World's best runners and running influencers will participate in the 2024 event. This includes Martin Fiz, the Spanish marathon world champion from 1995.

Martin's challenge is to finish all six SuperHalfs events as a winner in the M60 category. He has already won in Lisbon, Copenhagen, and Cardiff. The event is likely to sell out this weekend, so the only way to register will be through the race charities.

The Prague International Marathon, scheduled a month later in May, features the unique Battle of the Teams concept, where mass participation runners run in teams with the elite. The race, which started 30 years ago, passes by the famous Charles Bridge, and starts and finishes in the Old Town Square. It continues to attract some of the fastest marathon runners from around the world, and is this year supported by the Marathon Music Festival, which is providing music every 2km.

However, RunCzech is not only about Prague, they also organise races across the Czech Republic, notably Karlovy Vary, famous as a spa city; Ceske Budejovice, the birth town of Budweiser; Olomouc known as Little Prague, with UNESCO heritage and Usti nad Labem, a race which will take you through a factory which closes specifically for this occasion, and finally, Liberec a famous winter sport centre.

RunCzech has taken the opportunity to showcase a new approach this year with a modified ‘All Runners are Beautiful’ campaign, in which animals play the leading role, using AI and the creativity of the RunCzech design team. Why animals? Animals signify that anyone can run with RunCzech; all it takes is the determination to put on your shoes and run. Whatever size, gender, or age, running is for everybody.

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