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Nike has added Tara Davis-Woodhall and Hunter Woodhall to its track and field line-up, strengthening its commitment to supporting both women athletes and those competing in adaptive and Paralympic events. The couple, who gained widespread attention in the summer of 2024 for their standout performances and supportive relationship, now join the brand following their gold medal successes at the Olympics and Paralympics.

Davis-Woodhall, a long jumper, competed in her second Olympic Games in Paris, where she captured her first gold medal in the event. Her standout performance in 2024 built on a string of major achievements in recent years. She previously won the World Indoor Championships and claimed the national title at the 2023 USA Track & Field Championships. Her reputation as one of the sport’s top talents began during her college years, when she set the NCAA women’s long jump record.

Later this season, Davis-Woodhall will compete at the 2025 Toyota USATF Outdoor Championships, where she enters as one of the favourites following her dominant Olympic year. With her strong form, many punters are expected to back her to win again, particularly on betting sites, non GamStop, which carry fewer restrictions than sportsbooks affiliated with the UK's gambling self-exclusion scheme.

These platforms appeal to users by offering fewer restrictions, competitive odds across a range of track and field markets, fast payouts via flexible payment methods, and perks such as deposit match bonuses, free bets, and odds boosts. For those confident in Davis-Woodhall’s continued success, these sites present a popular alternative.

As Davis-Woodhall prepares for the next chapter in her career, her husband, Hunter Woodhall, continues to build on his own legacy in Paralympic sport. Hunter Woodhall, a Paralympic sprinter, had a career-defining moment in Paris when he earned his first Paralympic gold medal in the men’s 400-meter T62 race.

In addition to that win, he was part of the bronze medal-winning team in the universal 4x100-meter relay, an inclusive event that brought together athletes across classifications. That relay team included fellow Nike athletes, demonstrating the company’s wide reach within both Olympic and Paralympic circles. Woodhall’s Paralympic journey began in Rio in 2016, where he won a bronze medal, and continued in Tokyo in 2020, where he earned both bronze and silver. By the time he reached Paris, he had competed in five Paralympic Games and collected a total of five medals.

Their signing comes as Nike continues to elevate its presence in both women’s and adaptive sports. In early 2025, the company aired its first Super Bowl commercial in nearly three decades, focusing entirely on women athletes. That campaign featured major names from various sports, including basketball, gymnastics, tennis, and track and field.

It was a clear message that Nike intends to invest in athletes who are pushing boundaries and inspiring the next generation. The company had also partnered in 2023 with Dick’s Sporting Goods to highlight the stories of athletes who have used sport to transform their lives, including Paralympian Tatyana McFadden.

For Davis-Woodhall and Woodhall, the new partnership with Nike represents more than just a sponsorship. It’s an opportunity to align with a company that shares their drive for excellence and change. Davis-Woodhall sees the relationship as a way to challenge herself further while also contributing to the broader track and field community. Her focus isn’t just on competition but also on using her platform to inspire others and help the sport grow.

Woodhall echoes that sentiment, identifying with Nike’s forward-looking mindset and its commitment to continuous improvement. His long-term ambition extends beyond personal records; it includes innovation in how athletes train, perform, and are represented on the global stage. The support from Nike, in his view, can help foster a more inclusive and high-performing sports environment, not just for him but for athletes across the world.

By bringing Davis-Woodhall and Woodhall onto its roster, Nike is reinforcing its strategy of showcasing athletes whose stories and performances go beyond the track. Their influence reaches into areas of representation, inclusion, and the evolving definition of athletic excellence. As public figures and competitors, both bring authenticity, resilience, and ambition to a brand that is looking to reshape how sport is marketed and celebrated. Their journey, already marked by impressive achievements, now moves forward with one of the most recognisable names in global athletics backing them every step of the way.