How mobile payments are changing the way fans engage with sports

How mobile payments are changing the way fans engage with sports

AW
Published: 09th September, 2025
Updated: 9th September, 2025
BY Athletics Weekly
Article sponsored 
by 
Attitude Design

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From the roar of the stadium to the convenience of live-streaming, mobile payments are reshaping how fans interact with live sports. Digital wallets, contactless systems, and in-app purchasing have not only streamlined transactions at events but also opened new avenues for real-time engagement. As fans adopt faster and safer ways to access content, merchandise, and betting platforms, mobile payments are becoming central to the athletic experience.

At the heart of this transformation is the increasing integration of digital payment platforms across all touchpoints of fan interaction. Whether it’s buying tickets, ordering food from your seat, or placing a live wager mid-match, mobile payment options offer speed and simplicity. Whether at the stadium or streaming live, fans increasingly turn to betting sites that use PayPal for seamless, secure wagers on their favourite events. The reliability of these platforms enhances user trust, especially during live play, where timing and security are crucial.

The shift toward cashless transactions is already well underway across major venues. Croke Park Stadium in Dublin, one of Europe’s largest, with a capacity of over 82,000, recently implemented over 400 cashless payment terminals across its 90 food and drink concession units. As a result, 80% of its transaction locations now operate completely cashless, aiming to reduce queues and improve service speed for fans. While one till per concession still accepts cash, the stadium actively encourages patrons to arrive equipped with a digital wallet or card to avoid longer waits.

Mobile ticketing is now standard across top leagues, replacing paper tickets with QR codes or NFC-enabled passes. This not only simplifies access but provides venues with valuable data insights on fan behaviour and movement. In-app features are expanding too, offering seat upgrades, interactive stadium maps, and personalised merchandise offers based on location and preferences.

More venues are also adopting unified payment ecosystems. These cloud-based systems integrate spending across concessions, merchandise stands, and ticketing, allowing for better inventory control and tailored promotions. RFID wristbands and mobile wallets have also enabled personalised fan engagement features like in-seat ordering and gamified loyalty programmes.

The broader shift toward mobile-first engagement extends into content consumption. Stadium apps and team platforms now include live statistics, replays, multi-angle video feeds, and AR features that enrich the in-person experience. A Deloitte survey noted that over 80% of fans regularly use smartphones during games for updates, betting, and social media sharing.

These trends reflect a wider push toward digital convenience across sports. Events such as the Tokyo Olympics and the UEFA European Championship trialled mobile-only payment systems and biometric verification, demonstrating how fintech continues to elevate both security and user experience in high-traffic environments.

From a security standpoint, the integration of tokenisation, two-factor authentication, and end-to-end encryption across mobile payment platforms ensures safe transactions. These safeguards are particularly critical in environments involving live betting or high-volume purchases, where user trust and data protection are paramount.

As mobile payments continue to evolve, they are not just removing friction, they are also transforming how fans experience sport itself. With mobile-first infrastructure becoming standard across global venues, fans now expect fast, safe, and flexible ways to engage with events, whether from the stands or their sofas.

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