Puma launch 'Project3'
Puma has launched a first-of-its-kind global running program called “Project3” that will allow participants of the 2025 Boston and London marathons to experience life as a professional athlete and trial new race day products plus the chance to bank huge performance-based cash prizes.
Project3 will allow 100 runners participating in each race the opportunity to prepare for race day in the same way Puma's elite athletes do, with exclusive access to the brand’s most innovative running products that will revolutionize their race day experience.
Project3 participants will receive unprecedented access to Puma Elite Running Team coaches, elite athletes, and Puma innovation experts, who will all provide guidance on various aspects of their training cycle to ensure they arrive at race day with one mindset: to break records.
Puma will also offer all Project3 participants the chance to walk away with a cash prize of $3000 if they break their existing marathon PB by three minutes or more.
Puma will also reward $3000 to the fastest Project3 male and female finishers of each race, as well as the male and female runners who break their marathon PB by the biggest margin out of all Project3 runners. Should one individual secure all three prizes, they could potentially be rewarded a substantial payout of $9000.
To top it off, Puma will reward these six individuals with an all-expenses paid trip to a Puma-sponsored race in 2025, and kit them out for one year with Puma Running products valued at up to $5000.
How to apply:
Candidates must meet the minimum criteria to be considered for selection, including:
To apply visit puma-project3.com. Applications will close at 3pm (CET) on January 27.
» Subscribe to AW magazine here, check out our new podcast here or sign up to our digital archive of back issues from 1945 to the present day here
