Pro:Direct Running becomes parkrun retail partner
After providing 100,000 free t-shirts over the past year to parkrunners who have earned milestone achievements, Pro:Direct Running has secured a new deal with parkrun and will now serve as their official UK retail partner.
"As a sports retailer specialising in premium product, it was important that we stood out and committed to providing great quality, fitted performance tees for the free parkrun milestone t-shirts," said Paul Hooper, category leader at Pro:Direct Running.
"In all honesty, it’s a privilege to be partnered with parkrun, so it was also essential that we provided a first class service that fell in line with parkrun’s product."
As parkrun’s official UK retail partner, and with shared values – the promotion of healthy lifestyles, accessibility, inclusivity, grassroots development – Pro:Direct Running intends to offer even more support.
As the official online store, Pro:Direct Running will make available exclusive parkrun clothing and accessories alongside its large choice of running footwear. With a percentage of the proceeds going back to support parkrun, anything purchased from Pro:Direct Running by parkrunners will help parkrun in its mission to keep events free.
Delivered by local volunteers, parkrun offers free weekly timed 5km events at over 1600 locations worldwide.
A parkrun milestone t-shirt is an incentive for runners who regularly take part in parkrun events worldwide and is designed to recognise and celebrate their achievements. Awarded after a set number of official parkruns are completed, the t-shirt series starts with 10 for juniors and 50 for adults, then continues for the following milestones: 100, 250 and 500, with the 25 t-shirt awarded to those who volunteer on 25 separate occasions.
"Pro:Direct have done a phenomenal job and in less than 12 months have helped us to deliver a staggering 100,000 milestone t-shirts worldwide," said Russ Jefferys, head of communications at parkrun.
"Each milestone t-shirt represents a significant individual achievement of persistence and commitment – we know how much these hard-earned t-shirts are cherished by the parkrun community.
"We are incredibly proud to work with a company that shares our values and prides itself on delivering the best product and great customer service."
» Click here to learn more about the partnership and start shopping, with a percentage of sales by parkrunners on Pro:Direct Running put back to support the free weekly 5km event series
